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The Effects of Generative AI on Design Fixation and Divergent Thinking
Samangi Wadinambiarachchi, Ryan M. Kelly, Saumya Pareek, Qiushi Zhou, Eduardo Velloso
https://arxiv.org/abs/2403.11164

The Effects of Generative AI on Design Fixation and Divergent Thinking
Generative AI systems have been heralded as tools for augmenting human creativity and inspiring divergent thinking, though with little empirical evidence for these claims. This paper explores the effects of exposure to AI-generated images on measures of design fixation and divergent thinking in a visual ideation task. Through a between-participants experiment (N=60), we found that support from an AI image generator during ideation leads to higher fixation on an initial example. Participants who…

The Effects of Generative AI on Design Fixation and Divergent Thinking
Samangi Wadinambiarachchi, Ryan M. Kelly, Saumya Pareek, Qiushi Zhou, Eduardo Velloso
https://arxiv.org/abs/2403.11164

The Effects of Generative AI on Design Fixation and Divergent Thinking
Generative AI systems have been heralded as tools for augmenting human creativity and inspiring divergent thinking, though with little empirical evidence for these claims. This paper explores the effects of exposure to AI-generated images on measures of design fixation and divergent thinking in a visual ideation task. Through a between-participants experiment (N=60), we found that support from an AI image generator during ideation leads to higher fixation on an initial example. Participants who…